Dave Hickey recognizes the "hard spine" of the matter in his classic explorations of the nature of beauty:
The give-and-take through which we ascertain the relative value of objects derives from the haggle of the marketplace. At the same time, even though there is always a hard market in objects at the spine of our arguments about beauty, most of the buying and selling is verbal and symbolic, something closer to a civic forum in which objects (often in the possession of others) are elected by free-floating constituencies of citizens as incarnations of their shared pleasures and desires. (http://chronicle.com/article/The-Last-Word-Is-Beauty/136409/)